"All progress occurs because people dare to be different."
-Harry Millner, author
Our approach is grounded, innovative, and all about you.
We know one-size-fits-all never really fits anything quite right,
With constant shifts in attitude - media consumption, political discourse,
technology, and societal norms - a 360-degree approach is
more important than ever before.
In an age of confusion and marketing clutter, the traditional strategy of telling audiences what to think is no longer enough.
Instead, you must cut through by listening, with discipline and rigor,
to authentically connect with the public.
WHAT WE DO
As strategic thinkers, we design breakthrough approaches
to solve your most pressing issues.
Then we act - delivering outreach, media or public affairs services.
We curate teams designed to meet your exact challenge.
Having worked in all 50 states and on numerous national coordinated campaigns,
we partner with scores of expert professionals in Michigan and across the nation.
Trailblazers, advancing change.
We meet audiences where they live - and design solutions
as unique as the challenges faced.
We crack the code to find "the best question" to present audiences
the decision-making structure we know they're already prepared to embrace.
We call it the "responsive chord" and it's the secret sauce of our work.