MOVES THE NEEDLE
We crack the code, and hit the win number.
WHO WE ARE
For almost two decades, the team of Jill Alper, producer Robin Tracey and time buyer Janet Katowitz have collaborated on successful, high-stakes media campaigns -- and our collaborators are known for their proven ability to win in states across the nation.
We produce ads at Cutters Studios, an international creative company that provides top-tier production and post-production services, yet we are able to produce ads anywhere in the United States and throughout the world via their production network. Our digital work is produced at Picnic, a division of Cutters Studios including an interactive design studio specializing in campaign-driven advertising experiences. We understand that media schedules are not forgiving and believe that to “iterate” and “measure” ensures performance. We also know that “mobile” and “web” are the same word and that getting it right on the small screen saves the day. We stay on top of the latest trends and always have an arsenal of options and executions available, including but not limited to: websites, microsites, geo-location, interactive video players, mobile apps, augmented reality, virtual reality, targeted social content, scavenger hunts, influencer campaigns, outdoor installations, paid search, page takeovers, animated online advertising, dynamic online advertising, programmatic, and much more.
JILL ALPER is Democratic strategist and media consultant who has worked with campaigns in all 50 states. She is a veteran of city, statewide, federal and six presidential campaigns. Alper was recognized by The American Association of Political Consultants (AAPC) as the “Best Democratic Campaign Manager” in the nation for Granholm’s 2006 re-election and as “Democratic Dream Team Campaign Manager” in 2010 by Aristotle. She has collaborated on over $100 million in media placements and creative for campaigns. Her clients include numerous corporate and non-profit interests, campaigns and progressive electoral organizations.
PAUL RIVERA is a Democratic activist and strategist, with more than 20 years of experience in government, elections and public advocacy. He started his career in politics at the 1992 Democratic Convention held in New York City, and served in the Clinton White House from 1994 through 2000. He is a veteran of four presidential elections and six national party conventions. As an independent strategist since 2005, he has worked on campaigns and independent expenditure efforts across the United States.
CELIA FISCHER is a partner at Alexion Fischer in Washington, D.C., brings extensive experience developing integrated strategic communications programs, campaigns, advertising, and messaging for political, non-profit, and corporate organizations to her strategic partnership with Alper Strategies. A member of the independent caucus of the Writer's Guild of America/West, Celia holds a Master's Degree from the UCLA School of Film & Television and won first place in the prestigious Samuel Goldwyn Writing Awards. Whether writing and producing commercials for independent expenditure groups, executing micro-budget programs for small nonprofits, or overseeing a national trade association’s complex $40 million annual advertising campaign, she balances a disciplined approach to strategy and message with her passion and respect for the creative process. Her reputation as an imaginative thinker and skilled manager was earned after working on four Presidential races, directing ballot initiatives, and leading campaigns for Governor, U.S. Senate, Congress, and other offices.
DAN MACDONALD brings 35 years of journalism and corporate communications experience to the Alper Strategies team as a collaborator. He spent 20 years as an award-winning broadcast journalist before transitioning to public affairs where he led communications teams at Bridgestone Americas and Dollar General. He focuses on media relations, crisis communications, reputation management, message development, video production, speech writing and implementing strategic communications campaigns to drive business results. Dan holds a bachelor’s degree in International Relations from James Madison College at Michigan State University and a master’s degree in Journalism from Northwestern University.
MINYON MOORE is considered one of the nation’s top strategic thinkers with extensive experience in political and corporate affairs, as well as public policy. She leads Dewey Square Group’s State and Local Affairs and Multicultural Strategies practices with clients ranging from the Fortune 100 to startup nonprofits seeking counsel for developing strategies that address emerging consumer markets and achieve public policy goals. She specializes in building coalitions and brand awareness strategies for corporations while at the same time effectively addressing their state and local public policy issues. Under President Bill Clinton’s administration, Minyon served as Assistant to the President and Director of White House Political Affairs. As the CEO of the Democratic National Committee, Minyon was responsible for day-to-day operations and oversight of the Democratic Party. In 2018, Minyon served was awarded the American Association of Political Consultants (AAPC) Lifetime Achievement Award and has been inducted into the AAPC Hall of Fame.
ROBIN TRACEY is an executive producer who has won eight Emmy awards for sports, entertainment and editorial programs she produced and directed. She heads Moonlink Studios & Dictionary Films, the production arms of Cutters Studios. Currently, she serves as the chair of the NATAS (National Academy of Television Arts and Sciences) Presidents Council.
JOE SHOCK is a digital triple threat: Creative, technical, and producer. Joe has over 15-years- experience in interactive, brand identity, illustration, design, web development, CGI, post-production and more. H’s adept in many applications and a quick thinker, who’s always willing to learn new things. He’s played a lot of roles on many teams in studios, corporations, and nationwide agencies — from graphic designer to 3D animator, camera-operator to editor, art director to interactive designer/developer, and leader of creative operations.
SAGE MEDIA PLANNING brings a breadth of campaign experience coupled with the media edge of Madison Avenue. Janet Katowitz and her team are innovative in developing new and effective ways to reach voters throughout their entire day. Clients are provided the greatest amount of information possible when placing buys, including carefully crafted competitive trackers analyzing their opponents’ spending in real-time.